Page 3 - BSW Inner Circle The Two Types - February 2018

One network of many, another network of few

Having an expansive network means knowing a lot of people—all of whom can prove
beneficial in helping you build your business, providing you with useful information, or
delivering some hard-to-access resources (such as membership in top mastermind groups
or high-level concierge medical practices).

An expansive network is the type of network most professionals develop, in part because
it’s fairly easy to cultivate. It is useful, of course, but it has its limits. The bonds you have with
the people in your expansive network are not particularly strong. You might leverage these
relationships now and again, but not consistently.

In stark contrast, a nodal network consists of a few very powerful, highly targeted deep
relationships with people who, in turn, have an array of similar relationships of their own.
The people in your nodal network will be willing and able to help you themselves, while also
leveraging their relationships to provide you with information and resources.

Nodal networking enables the self-made Super Rich to maximize their time and efforts as
they connect for profit—first indirectly, then directly—with a wide variety of people who can
make them wealthier.

You can see the value of both networks, and the self-made Super Rich masterfully develop
and leverage both. They tend to have many casual professional relationships along with a
small number of exceptionally strong ones strategically designed to deliver extraordinary
insights and opportunities.

The sticking point: A high-functioning nodal network is much more complex and complicated
to build.

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